5 Keys for Impactful Environmental Design

Every space tells a story. A space that is designed thoughtfully, with consideration given to even the smallest details, speaks volumes. Whether we’re reimagining a large arena, repurposing a meeting space, or revitalizing a lobby, we let history and identity inform our concepts. Here are five tenets we follow to successfully take a project from vision to execution.

Take time to build relationships.

Building relationships ahead of the project — between our agency and the client and between vendor-partners and our agency — helps translate vision into reality.

Make the process personal but turnkey.

Utilizing tried-and-true methods where possible opens up more time, energy, and budget for standout designs and custom solutions.

Consider the entire environment.

A successful design doesn’t just look good. It makes sense within the larger context of the space and feels seamless and intentional.

Focus on timeless but unique graphics.

The question isn’t “What looks fresh now?” but “What will still seem fresh and tell the brand’s story five years from now?” Incorporating digital and showstopping components (such as a 15-foot backlit camel) can help keep the space engaging.

Know how to wow — on any budget.

Aligning on budget is an essential early step and ensures that each project stays in scope. Finding a way to leverage existing elements and budget-friendly materials can help elevate a space within the approved funding parameters, which is crucial when a project has multiple touchpoints but limited funds.