Leveraging the Value of Performance Max

When one of our Fortune 500 clients recently kicked off an awareness campaign, they turned to us to create their asset groups. Two questions came up in quick succession: “Is this for a Google Performance Max campaign?” and “Do you have plans to include a video asset?”

The answer to the first question was “yes” — but the answer to the second question was a little more nuanced. The client wasn’t aware that their Performance Max buy included video. And since we know that Google AI will automatically create an asset that might not send the desired message, we recommended developing at least one. The client agreed, and we delivered an engaging on-brand video that preserved the integrity of the messaging.

This suggestion didn’t just help the client get the most out of their media buy, it gave them a powerful tool for connecting with their audience. According to a 2024 study by Animoto, video content amplifies brand awareness by 54% when compared to static formats.

Want to make the most out of your Performance Max campaigns with engaging video? We can help.